What’s the energy of your energy drink?

The first of two curated lectures on advertising by Emily Segal, a founder of the trend forecasting report K-HOLE and a strategist at the branding firm Wolff Olins.

What’s the energy of your energy drink? focuses on energy drinks and their branding as a key consumer vehicle for managing personal energy, alertness, awareness, and productivity in a precarious economy, as well as issues of koolaid drinking, brand “energy” and aura, and drive.


Part two, Who wears all black, is on Saturday, June 22.